When we saw, what was a huge mass of information without any format or direction on the Internet we decided to do something about it. Our Company Director has over twenty years experience within the Hotel and Catering Industry and is still a Hotel Director at present. His experience of the industry, how it works and the packages different establishments want to offer over the festive period, gave us the foundations for the site.
To have the input from not only a catering professional but, also his experience in the service sector provided us with strict guidelines for not only advertisers for this site, but what the end-users would need as well. “Why design and build a web site that’s already out there?” he said.
The Hotel Christmas Breaks web site is the only year-round dedicated Christmas and New Year site that incorporates Hotels, Guest Houses, Bed & Breakfasts, Self Catering and Restaurants, open and offering festive accommodation and activities throughout the festive season and only the festive season.
We took “Keywords” from Google’s Keyword Tool being used for festive and hotel Christmas packages, we then created Domain Names from these “Keywords” and transferred them into .com or .co.uk Domain Names. We have activated these Domain Names and pointed them to our main site Hotel Christmas Breaks.com (this was the top “Keyword” used for festive breaks), so we have created a dedicated web site out of customer demand and their “Keywords”! By using the “Keywords” and transferring them into Domain Names, we should match users search criteria, and protect ourselves from competitors trying to copy this format in the future. As we transferred over thirty of the top “Keywords” into Domain Names, we now control and own these which will help optimise our site also, giving it great search listing presence. We intend to continue this process and keep adding any top new search criteria (“Keywords”), which will help us to remain at the top of search engine listings.
But we wanted quality businesses to advertise with us, so we asked South East Tourism for their advice and guidelines and their response was encouraging. We have incorporated all of their suggestions into this site. Hotel Christmas Breaks.com would like to thank the South East Tourism for their help, suggestions and advice and we hope that possibly in the future, we can incorporate more services and suggestions they have to offer.